‘The Man Who Can Fix Anything’

Business owners pitch in to help when tragedy strikes

This is a story about three extraordinary men intertwined by one unimaginable tragedy.

One night in late September, Jose Luis Rocha and his wife, Lorena, were returning home from a trip to Mexico where they were celebrating Lorena’s birthday.

On the last leg of their trip, the drive from the airport to their home in Boerne, their car experienced problems, so Jose Luis pulled off the interstate onto the access road.

Shortly thereafter, they were struck by a hit-and-run driver. Miraculously, Lorena survived the horrific event despite life-threatening injuries. Tragically, Jose Luis did not.

For over a decade, Jose Luis and Lorena enriched the Boerne community with trust, honesty, compassion and faith through their charming and beloved business: Boerne Jewelers.

Their store at 231 S. Main St. became a cherished gathering place, home to countless memories for the Rochas and their customers. From selecting Valentine’s Day gifts and Mother’s and Father’s Day presents to celebrating engagements and weddings, Boerne Jewelers welcomed the community and sent them away happier, more hopeful and enchanted.

Jose Luis and Lorena built their business on a foundation of expertise in crafting, selling and consulting on all things jewelry.

Jose Luis expanded their services by repairing watches, grandfather clocks, heirloom furniture and anything in need of fixing. He became affectionately known as “The Man Who Can Fix Anything” — a title bestowed by customers seeking solutions for their treasured belongings.

He worked with passion, care and joy, grateful to be trusted by the community and to bring happiness into their lives. Jose Luis’ infectious smile along with Lorena’s warmth and dedication left a lasting imprint on Boerne, one relationship, one jewelry piece, and one repaired treasure at a time.

All of that came to a tragic halt in the early hours of Sept. 23, 2024.

The loss of Jose Luis immediately impacted every aspect of the Rochas’ business. The store temporarily closed in October as Lorena faced the emotional devastation of losing her husband and high school sweetheart, while grappling with how to manage their business without him.

By the end of 2024, Lorena and Boerne Jewelers had exhausted all options and were facing imminent closure.

At the other end of Main Street, another small business, Texas Treasures, shared a similar story of fostering hope, trust and love within the community.

Johny Rosa came to Boerne in 2008, three years before the Rochas relocated to the area from Mexico. Like the Rochas, Johny built his business on passion; in his case, a passion for art.Born and raised in San Antonio, Johny built his early career dealing in Southwest, Native American, and Western art in Santa Fe, New Mexico. His dream was to bring the charm and splendor of the Southwest to his home state of Texas.

Over the past 15 years, Johny fulfilled that vision at 605 S. Main St., where Texas Treasures Fine Art Gallery and Frame Shop became a hub for friends, families, community gatherings, parties and art shows.

Surrounded by the works of world-renowned artists and sculptors, customers and friends from across the state and the globe found themselves planning their next visit before they’d even left Johny’s door.

In late 2023, Rosa decided to pursue a new location. While maintaining ownership of 605 S. Main Street (now known as The Oak), he leased a raw space in Bergheim and began recreating the Texas Treasures brand. The Bergheim location saw early success but was prematurely cut short due to unresolvable construction issues.

Undeterred, Johny returned to Main Street in the summer of 2024, establishing Texas Treasures at 265 N. Main St. Though the space was smaller than ideal, Johny’s faith in God guided him toward a more permanent solution — a solution that arrived in December with the help of his longtime friend, Paul Holekamp.

The Holekamp family have been longtime residents and property owners in Boerne, including ownership of the building that housed Boerne Jewelers and the Old Town Boerne complex.

Aware of Lorena’s struggles, Holekamp confided in Rosa about the challenges Lorena faced in keeping the business afloat.

Together, they began collaborating on a solution to preserve the Rochas’ legacy on Main Street.

With a plan in hand, Rosa met with Lorena the week before Christmas. Lorena, her daughters, Rosa, and his mother, Rosita Rosa, gathered multiple times to discuss the proposal.

With Lorena’s daughters and Rosita bridging the language barrier, Rosa and Holekamp’s concept was fully understood.

Jose Luis handled almost all aspects of running Boerne Jewelers, from managing utility bills and lease payments to handling inventory, repairs and sales. These tasks weighed heavily on Lorena after his passing.

Rosa and Holekamp’s proposal offered relief: Rosa would cover all outstanding bills, assume operation of the business under a new entity Texas Treasures Fine Jewelry, continue selling existing inventory and take over the lease from Lorena.

For the first time in months, Lorena shed tears of happiness. The strain of keeping the business alive lifted, and she began to see a path forward.

This collaboration also opened new doors for Rosa. In addition to expanding into jewelry, he relocated his frame shop to the Old Town complex and moved his main art gallery to 195 S. Main St. From there, Johny operates Texas Treasures Fine Art Gallery and Monument Movers — a business known nationally and locally for projects like the Wild Bill Hickok bench opposite City Main Plaza, Athena’s Prayer in Veterans Plaza and Quanah Parker at Ford of Boerne.

Meanwhile, Holekamp continues shaping Boerne’s commercial landscape through the Old Town complex, which now carries forward a legacy rooted in the Rochas’ resilience, Rosa’s artistry, and the Holekamps’ stewardship.

The small businesses of Boerne form a unique community built on honesty, trust, fairness, compassion and love. Stories like the Rochas’ remind us of this town’s remarkable spirit — a resilience born from generosity, empathy and gratitude. Boerne is blessed to be anchored by extraordinary people and businesses — individuals like Jose Luis Rocha, Johny Rosa and Paul Holekamp. Men who truly can fix anything.

Lorena will continue working with Texas Treasures Fine Jewelry through Valentine’s Day, finding much- needed relief to heal and process her husband’s passing.

The Holekamps remain key enablers of Boerne’s small business community, continuing the evolution of the Old Town complex and other ventures.